Further to my recent post about the awful customer service we received at our local pet supply store is this very interesting blog post from Social Media Today;
What happens during their initial experience—or with any experience along the path toward purchasing your product or service—makes all the difference between a possible brand ambassador, and a person whose face (and money) you’ll likely never see again.
Given this incontestable law of the jungle, I’m always amazed when I (or many people I know) experience poor customer service.
And just to be fair, I do tweet and blog about positive customer service experiences that I encounter. I am not, contrary to what it may seem, always a cranky or grumpy customer!