Making Your Customers Brand Ambassadors

Further to my recent post about the awful customer service we received at our local pet supply store is this very interesting blog post from Social Media Today;

What happens during their initial experience—or with any experience along the path toward purchasing your product or service—makes all the difference between a possible brand ambassador, and a person whose face (and money) you’ll likely never see again.

Given this incontestable law of the jungle, I’m always amazed when I (or many people I know) experience poor customer service.

And just to be fair, I do tweet and blog about positive customer service experiences that I encounter. I am not, contrary to what it may seem, always a cranky or grumpy customer!