Tag: marketing
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Heineken’s Departure Roulette Campaign
What would you do? Would you press the button? http://youtu.be/PenROORvLyw
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Marketing Genius…
I always enjoy marketing genius, that is unless I am the one paying for the marketing genius. Take the example of shampoo. Marketing genius is the sales person who wrote the instructions on the side of the bottle, “Pour shampoo into your hand, apply to hair, lather, rinse and then repeat.” The “repeat” part just…
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Coleman Heating, Bus Stop Signs, and Twitter
You have probably seen those bus stop benches that have the sign saying something like, “You just proved these bus stop signs work!” I always chuckled at them myself while thinking, how does the fact that I saw that sign prove that it works? Well, the fact is, those signs do work. And in the…