Ad giant Phil Dusenberry put it best: “I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.”
From The Age of Persuasion; How Marketing Ate Our Culture. By Terry O’Reilly & Mike Tennant
Not so coincidentally, I bought a copy of The Age of Persuasion and I am quite enjoying it, even though I rarely have more than five minutes of consecutive reading time.