Buy Local Program Expanding

Beet it
Beet it

If you are not interested or not able to grow your own food as I like to do, the next best thing is to buy local.

Now shoppers will be able to identify B.C. foods for family meals, school snacks and even pet food, as a result of a branding program the B.C. Food Processors Association (BCFPA) is developing through $65,000 in Buy Local Program funding.

The BCFPA is developing both in-store and web materials to help shoppers recognize and choose the wide range of products their members make in British Columbia.

More than 130 BCFPA members produce thousands of products that can add local flavours and adventure to dining options. Products that consumers will be able to identify include baked goods, beverages (including beer, coffee and wine), dairy, meat and seafood, fruit and vegetable products, ethnic specialties with global flavours, natural health products and pet food.

The program will launch in multiple locations throughout the province this fall. Food and natural health product processing is British Columbia’s largest manufacturing sector, with about $8 billion in annual sales and more than 30,000 employees. B.C. products are chosen locally and around the globe as a trusted source of nutrition.